In my day job as the "marketing" dude at Rocky Mountain School of Photography I wear many hats. Writer, designer, sometimes blogger, sometimes web updater, image editor, student-image-solicitor, email creator, envelope stuffer, photo contest manager, office-nap-taker, and on and on and on. I often compare it to the tentacles of an octopus, or better yet, to that arcade game, Whack-A-Mole. Remember that game? You held a big padded mallet in your hand and waited for the little varmints to pop up so you could beat the shit out of their faces? If you need a refresher see the image below. (Style points for the look of fierce determination and the bent knees).
I have learned that the word "marketing" is a buzz-filled, catch-all term that encompasses a bunch of tasks, and varies from business to business. I find it interesting that if three marketing dudes huddled around a table for beers, there is a good chance that one wouldn't have a clue how to do the other dude's job. But they're all in marketing. I don't think heart surgeons have this problem. Nor do accountants. Or garbage men. Lately I have been equating the word "portfolio" to the word "marketing." It's a must-have, wide-reaching, never-quite-finished situation. Like a slippery bar of soap. Or a pot of gold at the end of a rainbow. Just when you think you've got it, you don't. For me, a photographer who (for better or worse, usually worse) dances to the beat of several drums at the same time, creating a legit portfolio has never quite happened. I know, I know, a website counts. So does my Instagram account. So does a random Facebook album. But as far as a big, expensive book that one must handle like they'd handle the Mona Lisa ... I don't have one.
Why? It's not that I don't want one, or don't have the design chops to make it happen, or have the wherewithal to get it done. I mean there are tons of great options out there to assist. Social Print Studio's Photo Books look great. Blurb books work. Making a publication via issuu is an option too. Thus far it has simply eluded me, primarily due to attention span. I've pulled together collections in Lightroom, only to lose steam. I've tried printing contact sheets. Only to get hung up by the printing process.
However ... as I – once again – get more and more enamored with Rob Haggart's amazing aPhotoEditor site and Instagram feed on which he features various promos throughout the industry, the fire to get back on the portfolio horse is heating up. Along with list of other photo goals I have for myself in 2016, creating and circulating a portfolio book of my humorous portraits is near the top. These portraits are fun for me, and give me that elusive feeling of "who gives a shit if this goes anywhere, sells, or gets published" because I simply want to create them for the enjoyment I get out of it.